Alicia Campbell

Attorney, Campbell Law and Co-Author, JuryBall

Alicia Campbell is a dynamic force in the legal world, known for her fearless approach to practicing law and her innovative use of data-driven strategies. Less than two years after becoming a lawyer, Alicia founded her own firm, Campbell Law LLC, blazing her own trail from the start. In the early days, she built a thriving Social Security practice and tackled a wide range of legal matters, from contract negotiations to motor-vehicle cases and consumer law disputes. Over time, Alicia discovered a deep passion and remarkable talent for taking on powerful financial institutions. She earned a reputation as the “Best Lawyer to Call If the Bank Wants Your House” in St. Louis, successfully representing clients in complex litigation against big banks and honing her formidable courtroom skills. In 2016, Alicia began integrating big data research into her practice to analyze complex cases involving multiple defendants. This innovative approach transformed her practice and became a cornerstone of her professional focus. Today, much of Alicia’s work involves collaborating with John Campbell on sophisticated big data research projects for attorneys nationwide. Campbell Law LLC, now proudly celebrating its 15th year, serves as the hub for their cutting-edge consulting work while Alicia continues to litigate her own cases, with a special emphasis on excessive force claims and class actions. Alicia’s career reflects her relentless drive, intellectual curiosity, and unwavering commitment to justice--qualities that make her a standout in the modern legal landscape.

9:00 - 9:50AM Session

Thursday Oct 2nd

Focus with Fred: Meet Big Data's Little Brother

Meet Fred: Big Data’s little brother and your secret weapon for trial prep. From testing case themes to analyzing video openings and key evidence, Fred delivers fast, targeted insights from real jurors, giving you the power to shape high-impact strategies before you ever enter the courtroom. Led by Nick Schweitzer and Alicia Campbell.

11:00 - 12:00PM Session

Thursday Oct 2nd

Data-Driven Justice: How Jury Consultants Are Using Big Data to Win Big Cases

Go behind the scenes with the nation’s leading jury consultants, Harry Plotkin and Jessica Brylo, with their clients, as they reveal how they leveraged big data to achieve massive courtroom victories. This is a firsthand look at the strategies, insights, and teamwork that turned high-stakes cases into headline-making wins.

3:30 - 4:00PM Mini Session

Thursday Oct 2nd

Q&A

Bring your toughest questions to this interactive Q&A and leave armed with practical answers, sharp strategies, and insider insights to elevate your trial practice.

10:00 - 10:50AM Session

Wednesday Oct 1st

JuryBall: The Data-Driven Edge for Modern Trial Strategy

Discover JuryBall - the cutting-edge analytics platform revolutionizing jury selection and trial strategy. Join the inventors of trial science, Sean Claggett, Alicia Campbell, and John Campbell, as they introduce how data and predictive modeling are transforming the courtroom and driving better verdicts.

11:00 -12:00PM Session

Wednesday Oct 1st

The Big Data Blueprint: Drafting Statements and Interpreting Reports

Master the art of crafting persuasive big data statements and decoding complex reports. Join John and Alicia Campbell as you gain powerful techniques to transform raw analytics into compelling courtroom narratives that drive better outcomes and captivate juries.